Who knows more about sleep than a bulldog? That's why Jones Advertising selected “Tag” the bulldog to be the new spokesdog for Mattress Discounters. No bones about it, this cuddly canine is a huge hit with customers and helps the mattress retailer's commercials stand out from its competitors. With over 70 locations in California, Nevada, Oregon and Washington, Mattress Discounters is the largest discount mattress chain on the West Coast - and still growing! See, a dog really is man's best friend.