To combat years of declining attendance, The Puyallup Fair turned to Jones Advertising to create a fresh campaign designed to get noticed, capture the fun of The Fair and make it feel relevant to Washington's growing population. To answer this call, Jones created the vabrant and engaging "Get Your Happy On!" campaign. The musical TV and Radio campaign combined with kaleidoscopic online, print and outdoor components effectively whets the public's appetite for the delicious food, thrilling rides, adorable animals and all-out fun that can only be found at The Puyallup Fair.