To capture a larger segment of the non-carbonated juice market, Jones Advertising developed a complete repackaging and marketing program for the long established apple juice company, Tree Top. Appealing to kids and moms alike, the new “Tree Top Zapple” brand relocates Tree Top from the shrinking “juice box” category to the growing “drink pouch” category. The program re-brands several existing products with dissimilar packaging under a new kid-focused Zapple brand to maximize shelf-presence and stretch marketing dollars. Jones has also helped Tree Top with new product development and package design.
