The Jones team created this low cost radio campaign that helped transform the tired bakery into a trendy new coffee and bagel house. The radio campaign also garnered a host of top advertising awards from around the world, including CLIO, Soundie and NY Festivals. Jones developed award-winning package design and high-end point-of-sale materials that helped transform the Saint Louis Bread’s image, and give the small Midwest bread seller the boost it needed to grow into Chicago under its new name Panera Bread.
