Seattle ad agency, Jones Advertising, starred in the season finale of AMC's new reality series, The Pitch. The Jones team had just one week to prepare a full-blown pitch to become Agency of Record for Autograph Collection Hotels by Marriott. The entire team worked tirelessly to develop two distinct multi-media campaigns which won AMC Viewer Polls by a 2-to-1 margin. "Every Autograph Tells a Story" is a multi-media and social campaign featuring a series of intruiging short films in The Red Pen Independent Film Series. The audience is drawn into a romantic and mysterious story with Autograph Collection hotels cast as characters or catalysts in the story. After the premier of the series, the audience is challenged to write (and share via social media) the next chapter of the story with the author of the winning story traveling to an Autograph Collection hotel to see their story made into the next short film in the series.